This learning experience is designed to improve the skill level of retail sales people who conduct beauty product demonstrations. The content is conceptual and provides a foundation for increased artistry. 

This project sidesteps several pitfalls. It can be tough to engage learners in learning theoretical concepts, especially if they’re not clear on how it’s relevant to them. A related challenge is ensuring successful knowledge transfer. Without sufficient practice opportunities that include expert feedback, true learning will not happen. It’s commonly assumed that learners can achieve mastery through on-the-job practice, but such a strategy often leads to de facto reinforcement of mistakes.

The eLearning begins with a short animated introduction that’s personalized to the learner’s preferred color. Personalization is a great way to supercharge learner engagement. 

Gamification provides lots of opportunities to practice new skills in a controlled environment, ensuring knowledge transfer. The scaffolded, gamified activities at the end of this module include two warm ups and a final, timed activity. The experience ends with a review of the leaderboard. This encourages learners to replay the timed activity to try to beat their previous score—and at the same time help their store and region compete against other stores and regions.